For agents who want to grow
Stop figuring it out alone.
You’re here because you’re exploring a change. Our team is designed to help you create consistent income, grow your business and build leverage, without giving up your life. You get proven systems and models, leads, a referral network of over 500 PLACE teams nationwide and coaching to your goals. Come spend a day with us and see it for yourself.
Pedro Casanova, team leader, The KREN Group
- 850+homes sold
- 360+five-star Google reviews
- 93closings in 2025
- 500+PLACE teams nationwide in our referral network
Which one sounds like you?
Find yourself in one of these three.
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Full time, income up and down
“I close a deal, then go two or three months with nothing.”
You get proven systems and models for every lead pillar, coaching to convert more from your own database, and leads to work from day one.
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New, or changing careers
“I left a steady paycheck. I can’t afford a slow start.”
You can start any time. Your first 20 days put you in 10 real conversations a day, then a launch coach works with you for eight weeks. New partners typically have their first contract in 30 to 45 days.
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Experienced, ready for the next level
“I’m stuck at the same level, or I want to build a team and don’t know the steps.”
Leverage our team to start your own, or partner with us for the proven systems and models to build your team. Those models are proven across our referral network of over 500 PLACE teams nationwide.
What you get as a partner
Everything is available on day one. There are no paid add-ons.
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Proven systems and models
A model for every lead pillar and a system for every part of your business, so you skip the trial and error and know what to do every day.
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Coaching and mentorship to your goals
A tactical call on Tuesday, a growth call on Friday, daily role play, and weekly 1-on-1 mastery coaching once you average a closing a month.
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The right support around you
An admin takes paperwork, MLS updates, transaction coordination, marketing and listing management off your plate. PLACE adds design, marketing, financial and technical support.
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The first 20 days, then eight weeks of launch
Five practice calls and 10 real conversations a day. Then a launch coach takes you through every lead pillar and through buyer and seller consultations.
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Leads to work from day one
150 to 250 inbound leads come into the team every month. FSBO, expired, pre-foreclosure and probate leads are on top of that.
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The team’s inventory from day one
New partners immediately inherit the team’s inventory, so you have listings to work from the start.
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The full tool set
The CRM, market data for any neighborhood, daily seller data, a power dialer, an AI call coach for practice, and a database scorecard that highlights gaps of opportunity to maximize conversion.
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Social content, done for you
Market updates, community news and tips for buyers and sellers, ready for you to personalize and post.
How the partnership works
The same deal, new or experienced
You share your commission, and we cover nearly all the cost of running your business. Pedro goes over the numbers with you in person, so you get the full picture and can ask him anything.
There are also five more income opportunities:
- Stock options
- Coaching income at a certain level of production
- Health insurance at a corporate rate
- Income from ancillary services
- Building a team within the team
What it asks of you
- There are standards. You keep your database current, and you do the activities even when they are uncomfortable.
- It is full time. Part time only works with a plan to go full time within six months.
- You stay coachable. This fits agents who are humble, results driven and willing to run a model.
It is not a fit if you believe you can do everything alone, or if you are not open to coaching. For the right agent, the standards are the point. They are what was missing.
Partners who started where you are
A former teacher who has been our partner for nine years.
An agent who had two years in and no steady income. With us for over six years now.
A one-year agent who applied the models, did the work and closed 12 sales.
Newer partners close about 12 a year. We have had partners close 20 to 30 a year.
Top agents on our PLACE teams close 50 to 60 using our systems and models.
These are results partners achieved. They are not a promise of what you will earn.
Meet Pedro
“I built the team to have more time with my family.”
I’m Pedro Casanova, team leader of The KREN Group. I got my license in 2008, right as the market crashed. My first three years were trial and error: websites, postcards, business cards, a few calls, and none of it consistent.
In 2013 a mentor challenged me to do the right activities every day, work on my mindset, practice my dialogues and prospect consistently. That was my turnaround. I started this team in 2014, and we joined PLACE in 2021.
I wanted to be present for my kids’ sports, and leverage is what made that possible. Partners who join get what I learned the hard way, without the trial and error. Today we are 8 full-time partners and an admin, with the PLACE support teams behind us.
What partners say
“He locks arms with you.”
“Pedro is truly a partner. He respects you as an individual and accepts you for who you are. He has a unique way of recognizing your strengths and helping you strengthen your natural skill set to be more successful.”
“He makes decisions with the team and our individual success in mind, not just his own.”
“What I like most about my partnership with Pedro is his leadership by example.”
“He has my back.”
“What I value most about working with Pedro is the trust I have in him. He has my back, genuinely cares about my success and offers thoughtful suggestions that positively impact both my life and my business.”
See it before you decide
You don’t have to take our word for it. Ask Pedro on your call and he will set one of these up.
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Spend a day with us
Shadow the team for a day, or several, without joining.
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Sit in on a team call
The tactical call on Tuesday or the growth call on Friday.
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Come to call night
The third Thursday of every month.
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Come to inventory creation day
The first working day of every month.
Questions agents ask
What is the split, and what does it cost me?
You share your commission, and we cover nearly all the cost of running your business. Pedro goes over the numbers in person so you get the full picture and can ask him anything.
Do I have to change brokerages?
That depends on your situation, so it is a conversation with Pedro. Our brokerage is Keller Williams Premier Properties.
Will I really get leads?
Yes. The team hands leads to its partners. About 150 to 250 inbound leads come in every month, and FSBO, expired, pre-foreclosure and probate leads are on top of that.
I’m new. Is this for me?
Yes. New and experienced partners get the same deal. You start with a set plan for your first 20 days, then eight weeks with a launch coach. What we ask for is commitment.
I’m part time. Can I join?
Only if your goal is to be full time in real estate within six months.
What is PLACE?
PLACE is the platform our team runs on: the systems, models, tools and support teams. The KREN Group and PLACE are one and the same. Our brokerage is Keller Williams Premier Properties.
What happens on the call?
It is 15 minutes with Pedro. He asks about your business and what you want to change, answers your questions, and if it looks like a fit, invites you to see the team for yourself.
Is this private?
Yes. Your conversation stays between you and Pedro.
Book a call with Pedro
“I’m looking for partners who want to grow, make a steady income and have more time with their families.”
If you are coachable and willing to do the work, pick a time. It is 15 minutes, there is no commitment, and it stays private.
Three quick questions when you book
- Which of the three agents above sounds most like you?
- Where do you work?
- About how many homes did you close in the last 12 months?
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